Rosé wines

Rosé wine on the international market

The great success of the Rosé wines definitely comes from the country where they are protagonists of excellence: France.
In addition to being important producers, the French are also great consumers (31% in 2018), a phenomenon that is constantly growing. The most significant data regarding consumption, however, comes from the USA, with a + 23.3% recorded in 2019 and is showing significant growth also during first quarter of 2022.

Italy represents the fifth market in the world for rosé wines with a consumption of 13% of the total (Euromonitor International data), preceded by the United States (17%) and Spain (15%). Italy is also establishing itself as one of the main producers of Rosé wines, with about 7% of world production.
It is therefore a market with multiple opportunities, which can represent a real world driver, given the very encouraging consumption figures, especially in terms of export. In this market, Spain leads the way with 42%, displacing France, which is penalized by strong domestic consumption (14% of bottled wine).

Raising the concept of Made in Italy in the Rosé wine category is certainly a win win, given the strong demand globally. Italian labels would certainly be among the first choices, thanks to the manifesto of excellence that our country can claim.

Our selection

We have selected the best grapes to create two lines of Rosé wines with unique characteristics: Voga Italia, Vitis Nostra and She’s Always Rosè.