Everyone loves Organic Prosecco
Within this category, the organic segment has grown significantly especially in northern Europe. This data is confirmed by Nomisma Wine Monitor, which reports a 22% market share of the total wine consumption in Sweden being organic wine. Italy is leader within this category with 42% (36% in 2015). Of the 10 most popular Organic wine labels in the world, 6 were Italian wines and the first three are Prosecco.
Wellbeing: is the first value that consumers look for when purchasing food or beverage. In addition the Organic segment in Italy is growing with great attention towards sustainability and natural products. As Nomisma points out, in 2018, the Organic wine consumer base increased: 41% of Italian consumers (between 18 and 65) had an Organic wine, weather at home or at the restaurant. This growth is significant, considering that the market share of Organic wines in 2013 was only 20%.
The difference is the level of energy and innovation used and the grapes are grown with no pesticides or herbicides used in the vineyard. Some old methods are used for Organic Prosecco, which guarantee fewer pesticides attacks.