Organic wine
The market indicates a growth in the consumption of organic wines. Italian producers have an advantage thanks to its climate: Italy is in fact the first producer of organic wines.
The market indicates a growth in the consumption of organic wines. Italian producers have an advantage thanks to its climate: Italy is in fact the firs producer of organic wines.
Everyone loves organic wine
Organic wine is more and more appreciated by consumers. It’s definitely a growing trend and has become a life style.
Consumers are focusing more and more on eco-friendly products and searching for authenticity when making a purchase.
When can we talk about
organic wine?
A wine is defined organic when it’s crafted with organic grapes, therefore without the use of pesticides, insecticides and herbicides.
In 2012 the European Commission approved new regulations that allow the use of the sticker “organic wine” with the European Union logo on the label. The producer however needs to be certified by a third party.
When can we talk about
organic wine?
A wine is defined organic when it’s crafted with organic grapes, therefore without the use of pesticides, insecticides and herbicides.
In 2012 the European Commission approved new regulations that allow the use of the sticker “organic wine” with the European Union logo on the label. The producer however needs to be certified by a third party.
Italian organic wine in numbers
The numbers of organic grown grapes have tripled in recent years. Organic vineyards in Italy now represent 12% of the total, thanks to the regions of Puglia, Sicily and Tuscany which represent the most significant numbers.
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Sales of organic wines
Sales have shown a significant growth as well. Organic wine is no longer a trend exclusively in northern European countries. Now 38% of Italians are buying organic and Italian organic wines are very much appreciated abroad. In Germany it’s worth up to 33% of total export, USA is now up to 12% followed by Sweden, Canada and Switzerland with 8% and China 7%.
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Italian organic wine in Italy and abroad
Organic red wine is still the most appreciated by Italian consumers (49% of organic wine sales off trade, with an increase in sales of + 72% compared to 2017), however organic white wine grows more significantly (+ 151%). The success is due to the strong appreciation of consumers for organic wines, recognizing values and quality as regards for the environment (76% of users identify this factor as the main distinctive element), health reasons (61%) but also authenticity (50%), according to Nielsen data.
The success of organic wine goes beyond Italy, as supported by the results of the Nomisma Wine Monitor Survey realized for ICE. The interest of consumers that in the last 12 months (2017 data) has drunk, at least once, an organic wine is 12% in Germany and 9% in the UK (where the share of those who consume it outside the home is much higher): 34% of organic wine users compared to 18% in Germany. As for Italy, the preference for organic wine falls mainly on reds and whites still in both markets, followed by sparkling red in the UK and sparkling white in Germany. In both markets, organic wines are mainly purchased off trade (38% in the UK, 33% in Germany). In the UK the consumers of organic wine spend on average, for a 750 ml bottle, about 13 pounds, in Germany 8 euros. According to consumers (42% in the UK and 40% in Germany), Made in Italy organic wines have a higher perceived quality than organic wines from other countries. In both markets, in thinking about Italian organic wine, 19% indicates “high quality”, while a further 15% identifies authenticity as the main value. Without a doubt, Made in Italy organic wine has an excellent reputation beyond national borders, with a potential not yet fully exploited: 84% of wine consumers – both in the UK and in Germany – are interested in buying a Made in Italy organic wine if found in the usual restaurants / shops.
Our Organic Wines
We have chosen to respect the environment around us and to work to preserve nature for future generations. For this reason, in fact, we have significantly increased ranges of organic wines, produced according to the dictates of certified organic agriculture.
Among our organic wines, the Valpolicella Terra Venetica red wine line conveys the natural character and authentic taste of the products of this area, with an Amarone della Valpolicella DOCG and a Valpolicella Ripasso DOC.
Vinuva is instead the line of Italian organic wines, produced with the best native grapes of the South of Italy, including Nero d’Avola Sicilia DOC, Pinot Grigio Terre Siciliane IGT, Primitivo IGT Salento and Grillo Sicilia DOC. Vite Mia and Farmers of Wine instead celebrate the authenticity and quality, paying homage to millenary cultivation methods and vinifying according to tradition.
The sparkling wine sector is well represented by the organic and vegan Prosecco DOC Alberto Nani, which embodies the pleasure of sharing and Italian style.
