Prosecco Rosé
Rosé wine is not exactly a trend of the moment: this is also confirmed by the arrival of Prosecco rosé DOC in Italy, which will generate a new advantageous driving force for the country’s economy.
The long awaited Prosecco rosé DOC is here
To be regulated, Prosecco rosé can only be“Millesimato”, vintage (ie from a single vintage, without a blend of previous vintages), and consequently should be slightly above the average price of the “normal” Prosecco DOC. The blend includes Glera, the basic grape of Prosecco, with a share of 10-15% of Pinot Noir with indication of the vintage on the label. The specification also requires aging of at least 60 days before it can be made available to the consumer.
Furthermore:
- It will hit the market from the 1st of January following the harvest.
- The sugar component will make it possible to classify it among wines “from brut nature to extra dry”.
- The color must be “pale pink, more or less intense, brilliant”, the foam persistent.
Rosé wines in the world
On international markets, rosé wine has a great success that started from France. In 2018, the French consumed 31% more rosé, with record-breaking sales reaching champagnes and still wines. Surely the most important growth for the consumption of rosé wines comes from the USA, with a + 23.3% recorded in 2018.
The arrival of Prosecco rosé DOC – with the production target of 15-20 million bottles by 2020 – can give a considerable boost to the Italian production of rosé wines, which today represent about 10% of the over 20 million hectoliters bottled every year around the world. Just over double what they do in Provence alone (5.5%), and just over a third of the French total(28%).
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The United States (17%) and Spain (15%) also produce more than Italy. And the same argument could also apply in terms of consumption. Because if in 2018 36% of rosé wines end up in French glasses, 15% in US ones, 7% in German ones and 5% in Italian ones, here is that having a strong, famous and recognizable product could change the state of things. And not only in Italy, but also in countries like Germany and, above all, the United States. Because the strong domestic consumption limits France (14% of bottled products) precisely to exports, so much so that today it is Spain that dictates the pace with 42%.
Abroad, rosé wine is highly appreciated especially in the United States, where production in 2019 reached 227 million dollars, and in France (217 million). In Italy, the profits linked to rosé were only around 20 million dollars and this indicates that the opportunities are very wide.
Of the 486 million bottles of Prosecco produced, about 80% are exporting and, thanks to European recognition, it is estimated that sales will find greater stimulus and vigor in this last quarter of 2020. Prosecco rosé could prove to be very attractive to consumers in the US and UK, also increasing the consumer base for sparkling wines in general. If in the United Kingdom, in fact, 48% of consumers drank Prosecco and 45% tasted a sparkling rosé wine, in the USA 50% at least once a year drank rosé wine and 46% Prosecco.
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Enoitalia’s Prosecco rosé DOC
VOGA Italia, Enoitalia’s historic brand sold in 80 countries, welcomes the company’s first Prosecco rosé DOC. The iconic bottles of the line suggest an elegant and refined lifestyle that is well suited to the new wine and the idea of quality drinking.
